GEMMI Global is a kawaii design firm that focuses on merging kawaii culture with the following industries: Entertainment, Education and Pet Care.

What is kawaii?

Having emerged in the 1970s, kawaii (pronounced "kah-WAH-ee") is a Japanese cultural concept celebrating cuteness that's characterized by adorable characters, soft pastel aesthetics, and adorable charm.

Popularized globally by characters like Hello Kitty, kawaii has become a significant cultural export that embodies Japan's distinctive approach to visual expression and emotional connection.

What assets does GEMMI Global own?

Brand assets established under the GEMMI Global footprint include:

**(click each logo below for more info on each brand)**